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Event Best Practices: How to Engage All the Senses at Your Event

Events are more than just gatherings; they are experiences that should ignite all your senses. Implementing sight, sound, taste, touch, and smell can turn an ordinary event into an unforgettable one. Whether you're planning a corporate conference, a charity fundraiser, or a birthday bash, here's how to create a sensory moment that will leave a lasting impression on your guests!

Alberta Women Entrepreneurs Awards Gala 2023


Visual appeal sets the stage for any event. Use a well-thought-out colour palette, lighting, and decorations to create an inviting atmosphere. Consider interactive visual displays or stunning centrepieces that catch the eye. Engage your audience with dynamic visuals, from presentations to live art performances.

Dylan Farrell Performing at The Military Cup Golf Tournament 2023


Sound sets the mood like nothing else. Invest in quality audio equipment and curate a playlist that matches the event's theme. Live music or a talented DJ (we love them both!) can enhance the atmosphere, while incorporating ambient sounds like gentle waves or chirping birds can add a touch of nature to outdoor gatherings.

DJ Allan Hein for Komplete for Kids 2023


A well-rounded menu can tantalize taste buds and create a memorable experience. Offer a diverse range of dishes and beverages, catering to various dietary preferences. Don't forget about presentation; beautifully plated dishes can be just as appealing as their flavors.Yum, yum!

Tacos from Calle Mexico for Oxford Properties Group Tenant Appreciation Event 2023
Giant Jenga at Oxford Properties Group Tenant Appreciation Event 2023


Texture matters. Provide comfortable seating and consider tactile elements like textured tablecloths or unique materials in event design. Offer hands on activities or experiences, like a DIY station, to engage guests physically. And, do your best to ensure that temperatures are comfortable for everyone attending. Nobody likes to be a sweaty Betty or throttled into the next ice age!

Venue: The Common


Scent has a powerful impact on memory. Infuse your event with pleasant aromas that fit the theme or setting. This could be through floral arrangements, scented candles, or even aromatic dishes being prepared on-site. Just be mindful not to overwhelm folks with strong scents. Achoo!

Be careful that you don't over do it though because you don’t want your event to result in sensory overload - finding a delicate balance is key. Ultimately, by carefully crafting all of these sensual aspects, you can create an event that lingers in your guests' memories long after the event has ended. For us that is a *chef's kiss.*


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